HTBS In Market Watch Magazine

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Specialty Bottle Shop Opens In Phoenix

Craig Dziadowicz and Danielle Middlebrook opened Hidden Track Bottle Shop in Phoenix, Arizona, over the summer. Tucked into the lobby of a Downtown high-rise, the boutique store features work by local artists on one wall and emphasizes specialty labels. “We offer unique wine and craft beer that you won’t find in big box outlets and grocery stores,” Middlebrook says. The store’s 320 wine SKUs start at $7.99 a 750-ml. bottle of Casal Garcia Vinho Verde and top out at $112.99 for the 2012 Leonetti Cellar Cabernet Sauvignon. Most wines fall into the $15-to-$25 range. Hidden Track features over 100 beer SKUs, with single bottles and cans starting at $1.49 and six-packs topping out at $14.99. Craft labels include offerings from Tempe, Arizona’s Four Peaks Brewing Co. and San Diego’s Ballast Point Brewing Co. Hidden Track also sells specialty food items, such as Italian pasta, locally made sauces and Spanish chocolate, and creates custom gift baskets. The store hosts twice-weekly tastings and has a wine club for $25 a month for two premium bottles, which recently included the 2012 Head High Pinot Noir and 2012 Neyers Vineyards Chardonnay.

New Retail Outlets In Missouri, New York And Arizona