Boutique Wine Store to Open This Summer in Downtown

There was a great article about us from the Phoenix New Times recently!

“Later this summer, local entrepreneurs Craig Dziadowicz and Danielle Middlebrook will do their part to up the cool factor of downtown Phoenix by opening a wine store called Hidden Track Bottle Shop. Located at 111 West Monroe (in the same high-rise that houses the new coffeeshop Mornin’ Moonshine), Hidden Track will sell hand-selected bottles of wine that you otherwise may have not heard of.

Better yet? They’ll even deliver it straight to you.

The pair have put an abundant amount of thought into creating what otherwise would be a straightforward wine store. For starters, Middlebrook says, the meaning of the name “Hidden Track” is two-fold: First, because the shop is located a little bit out of the way in the lobby of 111 West Monroe and also because the wine they’ll be selling won’t be the “marketed to hell” wine you see at Total Wine.

The store has been in the works for nearly 18 months. After looking at property in and around the Roosevelt neighborhood, Dziadowicz and Middlebrook settled on a downtown locale. While the 18-story office tower might seem a strange place for a boutique wine shop, the building suits them. Dziadowicz notes that it was erected in the same decade as the Beatles’ release of the first ever hidden track, giving a third meaning to the shop’s moniker.”

Check out the full article —-> HERE!